Director of Enrollment Marketing & Recruitment ...
About Mount Saint Mary's University:
Mount Saint Mary's is the only women's university in Los Angeles and one of the most diverse in the nation. The University is known nationally for its research on gender equity, its innovative health and science programs, and its commitment to community service. As a leading liberal arts institution, Mount Saint Mary's provides year-round, flexible and online programs at the undergraduate and graduate level. Weekend, evening and graduate programs are offered to both women and men. Mount alums are engaged, active, global citizens who use their knowledge and skills to better themselves, their communities and the world. www.msmu.edu
Mount Saint Mary's University is an equal opportunity employer. The University is thoroughly committed both to providing equal employment opportunities for all job applicants and employees, and to providing a work environment that is free from harassment, discrimination and retaliation. We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
Applicants must be able to provide proof of eligibility to work in the United States. The University will not assist applicants with any visa matters. A background check will be required.
This position works with the Assistant Vice President of Enrollment and the Associate Vice President of Institutional Advancement to develop, implement, and maintain a strategic enrollment marketing and communications plan for the traditional undergraduate, graduate and Weekend Evening and Online College programs.
Duties and Responsibilities:
Develops marketing and communications strategies to increase prospect generation and to support conversion from applicant to enrolled for the traditional undergraduate, graduate and Weekend Evening and Online College programs.
Oversees creative implementation of the MSMU brand to support enrollment efforts including serving as the liaison to marketing partners and managing the development of creative for those efforts.
Writes and creates content for digital marketing efforts such as emails, admission blog posts, print publications, and other print materials to send to various admission constituencies, as needed.
Creates content for the MSMU admissions pages of the University website, as well as for external college search websites.
Works closely with the Enrollment Digital Communications team to support communications efforts through content review and development.
Partners with the University Social Media team to create social media, video strategy and content creation for enrollment social channels.
Oversees marketing and communications budget for undergraduate (first year and transfer), graduate and weekend, evening and online college.
Performs other duties as assigned.
Other Duties and Responsibilities:
1. Serves on key University committees.
2. Performs other duties as assigned.
Strong understanding of the university enrollment process for a variety of age groups.
Clear understanding, and experience, in marketing and advertising including metrics and ROI.
Experience in managing budgets.
Abilities and Skills:
Strong creative and professional writing skills with keen editing and attention to detail.
Excellent leadership skills to work with a diverse group of staff, as well as faculty and colleagues from various departments.
Highly self-motivated with strong interpersonal communication skills.
Ability to prioritize and manage multiple tasks concurrently coupled with excellent organizational skills and highest standards for accuracy.
Critical thinker and worker with advanced problem-solving capabilities, creativity, and strong work ethic.
At least five years marketing experience. At least five years enrollment marketing experience preferred.
Work Location: Both Campus Locations (West Los Angeles and Downtown Los Angeles)
Start Date: Immediately
Applications Deadline: Open until filled
The University is committed to recruiting and retaining a diverse student population and workforce as a reflection of our commitment to maintain the excellence of the University, and to offer our students richly varied disciplines, perspectives and ways of learning. In compliance with applicable laws and in furtherance of its commitment to fostering an environment that welcomes and embraces diversity, the University does not discriminate on the basis of race, color, creed, religion, national origin, sex (including pregnancy and parenting status), disability, age, veteran status, sexual orientation, gender identity or expression, marital status or genetic information in its programs or activities, including employment, admissions, and educational programs. We encourage people of all backgrounds to apply to be a student or to work for the University.
Mount Saint Mary's University is an independent, Catholic, liberal arts university which provides a values-based undergraduate education for women, as well as innovative programs for professional men and women on two historic campuses in Los Angeles. The Mount is the only Catholic university primarily for women in the Western United States. It is also nationally recognized for its academic programs, its culturally diverse student body, and its focus on preparing the next generation of citizen leaders.