The Assistant Athletics Director for Strategic Communications serves as a dynamic thought leader within the Departments of Athletics. Oversees all public relations, strategic communications and marketing, and brand development for a comprehensive athletics department inclusive of Division I men's and women's ice hockey and 15 Division II sports programs. The position focuses on aligning departmental public relations and athletics communications with marketing, promotions, and ticketing initiatives. Incumbent will oversee day-to-day operations of the athletics communications department, including creating consistency among brand channels to ensure appropriate tone and voice in all communications, promotions, and marketing pieces.
Develop and implement a comprehensive multi-media plan to showcase programs, student-athletes, and events that will enhance the University and Athletics department brand reputation through comprehensive approach to public relations and media. Deliver the St. Cloud State and Huskies Athletics' internal and external messaging and assist with marketing efforts to increase outreach and engagement with various constituent groups. In collaboration with University and Athletics administration, establish protocol and best practices to effectively respond to crisis situations. Coordinate and present media relations training for coaches and student-athletes, enhance visibility of staff and student-athletes through special events and speaking opportunities including social media outreach.
Oversee a media relations/sports information plan for all sport programs while fostering productive relationships with local, regional, and national media outlets. Pitch story ideas for SCSU teams and student-athletes and provide stories when requested. Write press releases and feature stories promoting the department and its student-athletes. Incumbent will respond to and manage internal and external media requests; Serve as the primary media contact for select sports. Manage press facilities at home events, including contests, and attend select away contests. Produce official statistics, game notes, and year-end summaries. Assist in the management of the Athletics Department's digital photo catalog and photo galleries Assist in the design and creation of departmental publications, including media guides, game day program, posters, schedule cards, special event notices, and alumni/advancement material as appropriate for various sports and special events. Coordinate the daily maintenance and development of the official St. Cloud State Athletics website.
Coordinate with external operations and marketing to increase awareness, attendance, and revenue for ticketed athletics events. Assist ticketing department in creation of season and single game sales plan, promotional pieces, and marketing for select sports. Collaborate with marketing department on content and calendar of promotions, online sales, digital ads, etc. Work with Video and Creative Content on the production of digital marketing collateral. Explore and introduce new media and digital platforms as appropriate to communications and marketing efforts. Interact with other University departments to promote athletics.
Provide administrative leadership, including work direction to full-time staff, graduate assistant, game day, and student staff. Develop and plan work assignments for comprehensive athletics program, sport specific assignments, and coverage at home events. Develop robust student athletics communications internship/practicum experiences for graduate assistant(s) and undergraduate students. Hire and coordinate the scheduling of stats crews/support staff of select home events (soccer, volleyball, basketball, hockey, baseball, softball). Participate in Athletics, University Marketing and Communications, and other meetings as requested.
Perform other duties as necessary to build support for and add value to the objectives and goals of the University, department of Athletics, and Athletics Communication unit.
Bachelor's degree in Communications, Public Relations, Marketing or a related field plus four years of progressive experience in communications, public relations, marketing or related field.
Extensive technological proficiency including experience with Adobe Creative Suite software (including InDesign and Photoshop), iMovie, html, Microsoft Works, LiveStats and other relevant software programs necessary to perform the job duties described
Strong background in writing, editing, and design; experience with all forms of digital media (websites, social, video, mobile)
Knowledge of effective public relations and communications strategies as they relate to intercollegiate athletics.
Strong knowledge and understanding of an athletics department at a post-secondary collegiate/university level, including commitment to a comprehensive varsity athletics program that is ethical and reflects equitable opportunities for men and women.
Demonstrated ability to establish effective goal-oriented relationships with student-athletes, coaches, staff, University colleagues, media, and community members.
Strong organization skills and ability to take initiative, multi-task, and achieve a high level of productivity in a collaborative environment under time sensitive deadlines.
Master's Degree Communications, Public Relations, Marketing or a related field
Knowledge of: NCAA, Conference (NSIC, WCHA, NCHC), institutional, federal, and state rules and regulations
Ability to communicate effectively, both orally and in writing.
Ability to function professionally in highly stressful situations to provide clear information on an impromptu basis to individuals or groups of people.
Ability to meet continuous project deadlines.
Knowledge in developing and implementing strategic plans.
Demonstrated problem-solving skills, which show consideration to alternatives, and provides for flexibility.
Ability to work nights and weekends and must be able to physically set press box areas and transport materials for the position to each of the press box areas.
Founded in 1869, St. Cloud State is an award-winning regional public university and proud member of the Minnesota State Universities & Colleges system. The 100-acre campus is about an hour northwest of Minneapolis and St. Paul, along the oak-crowned west bank of the Mississippi River. St. Cloud State students prepare for life, work and citizenship by exploring the world around them and making it better. St. Cloud State employees value active and applied learning, community engagement, sustainability, and global and cultural understanding. These commitments complement more than 200 majors, minors and pre-professional programs, 60 graduate programs and 250 student clubs and organizations. St. Cloud State began as a normal school in 1869 and became St. Cloud State Teachers College in 1921. Bachelor's degrees were first offered in 1925. Master's degrees debuted in 1957. In 1975, the institution became St. Cloud State University. In recent years, the University added applied doctoral programs in Higher Education Administration and Educational Administration and Leadership. A diverse mix of students from Midwestern towns and U.S. metropolitan areas are learning alongside more than 1,000 international students from about 80 nations.
Additional information on St. Cloud State University can be found here.
Why Work For Us
GREATBENEFITSPACKAGE! The State of Minnesota offers a comprehensive benefits package including low cost medical and dental insurance, employer paid life insurance, short and long term disability, pre-tax flexible spending accounts, retirement plan, tax-deferred compensation, generous vacation and sick leave, and 11 paid holidays each year.
Desired Start Date: 07/01/2021
Internal Number: 2659
About Saint Cloud State University
St. Cloud State prepares students for life, work and citizenship in the 21st century. In our rigorous academic programs, students apply their knowledge in real-world settings. Our 200 academic programs, 60 graduate degrees and education abroad choices on six continents emphasize hands-on learning through community engagement and close interaction with professors. Couple that with support from the Career Services Center and you have a clear path to a career. Our 100-acre campus is between downtown St. Cloud and the Beaver Islands, a group of more than 30 islands that form a natural maze for a two-mile stretch of the Mississippi River.