The primary role of the Marketing & Communications Professional 2 - Communications Generalist (working title: Sr. Communications Specialist) is to execute and support efforts to increase awareness and interest in the University of Minnesota's Technological Leadership Institute (TLI). Responsibilities include assisting in the planning and execution of all marketing and communications efforts, such as blog writing, social media promotion, content ideation, graphic design, editing and website management. The right candidate will be proficient in design programs, have strong writing ability and a good understanding of how to utilize social media channels for marketing purposes. The Sr. Communications Specialist reports to the Marketing & Communications Manager.
Content Development & Management (40%) • Write blog articles, web copy, bios, marketing emails, social media posts and advertisements, press releases, memos and other various marketing-communications related content. • Publish and update content on the TLI website, including website copy, blog articles, media placements, press releases and videos. • Conduct interviews of students, alumni, faculty and other TLI stakeholders for article creation. • Edit blog articles, press releases, advertisements, memos, email and other various content. • Effectively communicate information and ideas in written and verbal format. • Conduct content research and ideation. • Create and maintain editorial calendars and syndication schedules for articles, social media and event promotion.
Social Media Marketing (30%) • Collaborate with Marketing Director to build and execute social media strategy through competitive research, platform determination, bench marking, messaging and audience identification. • Generate, edit, publish and share daily content. • Continuously improve social performance by capturing, analyzing and reporting on the appropriate KPIs/metrics and insights. • Create monthly and quarterly performance reports.
Graphic Design (30%) • Create advertisements, print materials, HTML emails, social media assets and other designs needs. • Create high-impact designs through creative use of color, typography, photography, graphic elements, video and animation. • Ensure all designs reflect University and department brand standards. • Design for web accessibility.
Required Qualifications • Bachelor’s degree in Communications, Journalism, Marketing or related field plus 2 years of professional experience, or 6 years combined equivalent education and experience. • Proficient in Microsoft Word, Excel, PowerPoint or equivalent.
Preferred Qualifications • Strong social media skills • Experience writing blog articles, web copy, press releases, media advisories, advertisements, bylined articles and internal memos • Experience creating designs for advertisement and marketing materials as demonstrated by a portfolio of work • Must thrive a fast-paced office environment • Strong editing skills and mastery of AP style • Professional demeanor and ability to work with a diverse group of people • Can-do attitude and will to succeed • Demonstrate good organizational and interpersonal skills • Experience utilizing Adobe Creative Cloud, including InDesign for digital publishing, Photoshop, Illustrator and Acrobat Pro. • Understanding of search engine optimization • Ability to prioritize assigned tasks, communicate effectively and contribute to improving work methods and procedures • Attention to detail, quality and follow-through • Ability to follow instructions and desire to learn new skills and software programs • Familiarity with Drupal, HTML/CSS • Ability to work occasional evenings for events
Internal Number: 340178
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.